Its Branding than marketing....

Connect ! ( clue : a BIG one )



It's one of the magnificient ads in the recent times.The ad starts with a man,Rahul K arriving at the airport and a huge group of characters is welcoming him with a bang! Ballet Dancers,kathakali dancers,cartoon characters,eskimos,unnoticingly a Vuper man stands near the ballet dancers(yeah check it out :) ),WWF characters,bharathanaatium dancers and the list goes on.The Rock band adrenalizes the action.Actor Sudha Chandran is in the soap opera genre;Raju Srivastav is in his usual role of a comedian;VJ Ranvijay Singh is in his Youth icon style and the action is stolen by the rich pair Madhavan& Vidya Balan,Maddy calls an extravagant Benz car with the typical indian whistle and the couple accompany Rahul in the car and a sign of relief is shown in his face.Then Zaheer,Gamphir and some others representing sports other than cricket welcome him into the lift.Then its the time for the sizzling Kareena to carry on the action.The Almighty ARR drive our nerves with his airtel tune and Saif rocks with the new rocking version of the Airtel tune,this one is the best of all. .
Certainly Airtel will have an edge over Big Dth with thi$ Ad.
Happy reading :)

No comments: