“Hi Anna! I am interested in working for Kurukshetra. But what can I do? How am I going to get benefited?” The typical question asked by a junior to the core team members of Kurukshetra. Most people usually get a convincing reply though.
Lesson 1: Web experience
I was lucky enough to do the design and functionality of Kurukshetra’s website. It seems to be simple and yes it is. With more than 2,00,000 views the site has, my prime focus was on user friendliness. Thinking for a while the fact that made me WOW was, this is the only way by which my work could reach more than 2 lakh people in this world. Being a non-techie the amount of information of I learnt in web-designing is decent. You need to know the index of a book rather than what is inside the book.
Lesson 2: Online tools
Google provides a Google docs feature. A popular one, yet I was able to realize only after using it. Maintaining online docs and sharing, editing is much simpler than before. Mail client is another popular thing that is not used among the student community. With more than 300 mails a month, and most of the time being offline, mail client has become my diary, book, biography. Getting professional!
Lesson 3: Networking
It’s rare to see people having more than 25 friends online in gtalk whenever they login. With more than 600 contacts in mobile, not just friends, business men too, following up everyone is a big deal though. NetworKing!
Lesson 4: My recent STD & ISD calls
“Hello! Am I speaking to Mr. Anil Kumble? This is Senthil calling from Anna University India….” He replied, “Ya, speaking.” Conversation goes…
Goosebumps! Adrenalin just rushes up and my phone bill too.
Yeah we have the substance to call up anyone in the world. Feel Free to contact!
Lesson 5: Google Analytics
Main poster is up. The nation-wide campaign has started. But how many noticed it? Shall we ask the people who viewed to paste their thumb print there and send us back? Bad Idea! Google Analytics comes to the rescue. It provides pin point analysis of the web traffic this is my first hand experience in analyzing real-time data of the marketing strategies we did. Getting started! J
Finally everyone has the independence to choose things as your hobby, work, opportunity, responsibility… It is: “Kurukshetra. Of the students. By the students. For the students.”
Kurukshetra 2010 : Moving on to fourth edition of the Battle of Brains. Yes, the coming soon site is up. As everyone wished, the coming soon site has to come soon :) And it has. Simple, clean and black. I just can't wait for the launch of this site. Once it was launched, i just pinged everyone in my chat list and asked them to set their status message as www.kurukshetra.org.in Yeah a kinda marketing. Some changed to my request and some did not, yet they checked out the site. And that is also a marketing. Solves our purpose. And one could not tolerate this and he started marketing what I did :) the BIG man. And it's a mention that K10 is up and S08 is still going on :)
Hi Guys, It's a forwarded mail and found it very interesting and would like to share.
"No, they aren’t animated characters. They are human beings who were made to wear body suits. “The design of the characters is such that one gets fooled into thinking it is animation,” shrugs Rao, which was indeed the very illusion that had to be created. “In a sense, it is ‘live’ animation!” he quips, referring to the fact that it was all shot live.
Prakash Varma, ad filmmaker, Nirvana Films, has directed the commercials, and reveals that the Zoozoos were a big challenge to create. The practical aspects of how they will move, talk, gesticulate and emote were very important. Essentially, costume design and artwork were crucial elements.
“It took me three weeks of pre-production to understand how it will work,” says Varma. There were two fabrics that were considered for the body suits, and one was rejected for it had too many wrinkles and was shiny. The wrinkles would have shown when the characters moved, thereby shattering the illusion of animation. “So we chose the more practical, thicker fabric,” Varma explains.
The production team divided the outfit into two parts: the body and the head. The body part of the outfit was stuffed with foam in some places, while the head was attached separately. To make it look bigger than a human head, a harder material called Perspex was used, which in turn was stuffed with foam (with scope for ventilation).
If one wishes to understand the size of this head, here’s a fact: a human head would typically reach up to the mouth level of this giant Zoozoo head. “We kept the hands and legs thin, which is why we cast women – and occasionally children – wearing the costumes,” says Varma. The thin limbs, contrasted with big bellies and a bulbous head, all add to the illusion that these creatures are ‘smaller’ than humans. Sets were created to suit the size of the Zoozoos.
Cinematically, this ‘size’ was a trick: the creatures look smaller than they actually are on screen, to portray a different world of sorts. For this, the speed of shooting was altered: Nirvana shot it in a high-speed format to make them look the size that they do.
Furthermore, simple sets/backdrops were created and spray painted with neutral Greys – a colour of choice so that attention isn’t diverted from the main characters. For a supposedly ‘outdoor’ shot, even the shadow of a Zoozoo was kept ‘live’ and not done in post production: it was painted in a darker shade of grey on the ground. An even lighting was maintained throughout.
There was virtually no post production work done.
The films were shot by Nirvana in Cape Town, South Africa, with the help of a local production house there, called Platypus. Incidentally, the same combination of people also worked on the ‘Happy to Help’ series last year. When asked whether Cape Town is fast becoming a tourist spot for Vodafone and Nirvana, Varma laughs, saying, “Oh no! It’s just that we are very comfortable with the team there and know what sort of work to expect from them.”
Nagpal adds here that the production cost had to be minimal for unveiling such a large number of commercials. “Otherwise, our production costs would exceed media spends,” he quips."
And the various zoohoo videos that were telecasted are below.